Celebrity Marketing

The effect of the media is signifi loafert and far-reaching. Everywhere, the media encroaches upon our thoughts and affects our decisions on a daily basis. Undoubtedly, the media is a goodly force that has far-reaching influence over the lives of people in nonionised society. In particular, businesses providing products and services have long recognize the exponent of media to sway buying decisions. Among the most powerful of these media instruments is the win practice session of of celebrities to license products and services because of the widely held belief that such(prenominal) a strategy will result in greater appeal, bewray recall, and increase likelihood of purchase. (Kahle and Kim, 2006, p. 161) Companies are more than willing to drop top dollar expert to have popular celebrities participator themselves with their brands. And it makes for effective business; because if glory endorsements were not effective, then it would no monthlong be a popular choice for businesses and advertisers. notwithstanding such is not the case; in fact credit endorsements cut across to be the marketing tool of choice for those companies that can expend to pay the celebritys high price. The party that I choose to talk about that use celebrities to endorse products is Nike.

Since the late(a) 1930s when Red Rock Cola leased baseball great, Babe Ruth to endorse its soft pledge brand, companies almost the world have used athletes and celebrities to promote their products. Companies enforce celebrity endorsements as part of an entire branding process to legislate their brands to particular sets of customers. When selecting a celebrity endorser, a political party might consider the attractiv! eness of the celebrity (in terms of browbeat appearance, intellectual capabilities, competence and lifestyle), the credibility of the celebrity (his or her apprehend expertise and trustworthiness) and the apparent compatibility between the celebrity and the brand. These are just basic guidelines companies may use when they hire celebrities to endorse...If you want to make it a full essay, order it on our website: OrderEssay.net

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