The Language of Advertisement

CONTENTS Introduction.3 SECTION I. Theoretical issues of translation.5 1.1. Equivalence of translation................................................................6 1.2. Types of translation........................................................................10 1.3. Pragmatics of translation................................................................11 SECTION II. lexical and grammatical peculiarities of publicistic texts17 2.1. The characteristic of the publicistic linguistic communication18 2.2. Analysis of terminal figureinology in publicistic style............................23 CONCLUSIONS26 SUMMARY29 SUMMARY (??????)............................................................................................30 LITERATURE............................................................................................................31 INTRODUCTION This term paper is devoted to the investigation of peculiarities of signifyize language. However, the number o f plant devoted to the analysis of advert language, is rather significant, though we find advertising English is evolution very fast. The reason is that advertising is very popular present tense and a lot of community emergency to know slightly advertising language.

An advertising practician might simply indispensability to find clues to more undefeated advertising; a sociologist might be concerned in its effect on the doings and values of society; a psychologist might be interested in its effect on individual motivations. And there be many other assertable approaches. It is very interesting to study lexical peculiarities of advertising language in order to read why advertis ing has so much influence on people. Thats w! hy we have elect advertising language as the object of this study. Lexical peculiarities of advertising language are the undefended of this investigation. Theoretical and specialized work of linguists such as I. Galperin, E. Maksimenko, A. Goddard, A. Crompton, G. Leech, G. Cook, G. Dyer, K. Tanaka and...If you want to get a respectable essay, order it on our website: OrderEssay.net

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