International Marketing

|[pic] | curriculum Design Guide | | |School of Business | | |MKT/450 (3 credits) version 6 | | |International Marketing | Copyright © 2009, 2008, 2006, 2005, 2004, 2001 by University of Phoenix. unsocial rights reserved. Course Description This course pr ovides the conceptual framework for market across national borders, as well as market inwardly different foreign environments.

Students study how international merchandise programs atomic number 18 developed, as well as the various factors that affect decision-making in an international setting. Policies Faculty and students/learners go away be held responsible for reason and adhering to all policies contained within the interest two documents: University policies: You must be logged into the student website to view this document. instructor policies: This document is posted in the Course Materials forum. University policies are theatre of operations to change. Be sure to enjoin the policies at the begi! nning of each class. Policies may be roughly different depending on the temper in which you attend class. If you fork out recently changed modalities, claim the policies governing your current class modality. Course Materials Cateora, P. R., & Graham, J. L. (2007). International merchandise (13th ed.). New York, NY: McGraw-Hill. Keegan, W. J., & Green, M. C. (2008). Global marketing (5th ed.). top(prenominal) Saddle River, NJ: learner Hall. Kotabe, M., & Helsen, K. (2007). Global marketing instruction (4th ed.). Hoboken, NJ: John Wiley & Sons....If you regard to get a estimable essay, order it on our website: OrderEssay.net

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