Rogers Communications Inc. Enterprise Analysis and Strategy Recommendation executive Summary The telecommunications (telecom) exertion is characterized by rapid innovation, intense contest and changing consumer trends across tuner, internet, television, and landline go. To rebriny a attractor in telecommunications Rogers must face a number of tonality challenges in the unaired term: * Poor customer serve up negatively impacts the Rogers sucker and emergences costs. * New entrants to the receiving set market threaten market share. * match capital expenditures with gains in network capacity. * Suppliers and nodes observe significant power. Rogers is soon the market leader in wireless serve ups and lags behind Shaw and Bell in its other wireline concernes. Rogers main options include prosecute (a) a specialism strategy, (b) a low-price strategy, or (c) a so-and-so strategy. The low-price and do-nothing strategies will result in conti nued erosion of profit margins and loss of market share. It is recommended that Rogers employ a differentiation strategy to arm its leadership in the wireless industry and become the market leader in internet services in Canada.

To succeed this goal, Rogers will gather up to focus on four strategic initiatives: * Rogers should continue to vest in its wireless and wireline infrastructure and adopt advanced technologies to improver customer value, to strengthen market leadership in wireless services and to achieve market leadership in Internet. * Customer services should be aligned across all business units and service impart to ensure consistent messaging and service to low er costs, purify customer experience, and! reduce attrition. * Rogers must increase bundled offerings and target its voluminous wireless consumer base to attract clean customers, improve retention, and increase the overall revenue per customer. * Differentiate from competitors by its strong media charge and...If you want to get a full(a) essay, order it on our website:
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