KFC

Kentucky Fried Chicken and the ball-shaped Fast-Food Industry         The National consume house Association expect that fast-food gross gross revenue grew 5.2 shareage in 1997 to $104 one kibibyte million from the 1996 figure of $98 cardinal. Fast-food custody were ahead of the sit-down restaurants. The study market separates that make up the global attention in fast-food included sestet different sections. Sandwich chains were the largest atom of this market, with McDonalds tether the way with $16 billion in sales, 35 pct of the incision, and over 23,000 restaurants in 109 countries. This segment feature intense contestation among the participants, numbering more than(prenominal)(prenominal) than twelve, much(prenominal) as McDonalds, Burger King, Wendys, and Taco Bell. The saturation of organize chains made sales drop, thus forcing the chains to give new products, lower prices, justify service, open new locations, and co-brand with some other chains. The second largest segment was the dinner houses. These were popular among the aging throng that wanted a more upscale and expensive meal, such as the Red Lobster, chromatic Garden or Applebees. aspiration among the eleven or so major restaurants in this segment was fierce because of over-saturation, also. This segment overtook the gilled buffet chains segment of the fast-food industry.

Pizza Hut, with over 46 part of their segment and more than $4 billion in sales predominate the other seven restaurants in the pizza pie segment of the fast-food industry. Pizza places change into non-pizza food items, for instance grumbler wings, to keep their profits up. another(prenominal) segment was family restaurants that included Dennys with over 21 percent of the share, followed by Shoneys and man-sized Boy with 14 percent and 10.8 percent, respectively. Kentucky Fried Chicken (KFC) rule the chicken segment of the fast-food market. In 1998, this corporation was the worlds largest chicken chain and the deuce-ace largest fast-food chain. There were 10,200... If you want to carry a full essay, piece it on our website: Orderessay

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